Age of Aquarius

Wednesday, January 9, 2008

Velvet sunglasses

This winter term I'm taking the final class for my major, J448 advertising campaigns. Our product is velvet sunglasses. They are made by K2. I am the art director for our group and have been thinking a little bit about creative ideas and possible layouts. A couple rough ideas:

1. Maybe something kin to a grown up version Barbie theme? Using dolls because the sunglasses are for young women. maybe stop animation, but a vintage feel. Maybe something like Benefit makeup?

2. I also really like Annie Taintor's style.

3. Also if it came in a really awesome case, that could possibly double as a mini purse that would be amazing. A little bonus for buying the product.

but we just got the info yesterday, and we are being briefed next week, so more to come...
posted by Juli at 2:42 PM

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