Age of Aquarius

We have seen the commercials, Someone is minding their own business when an accident happens that makes them say "Now What?" then the tagline turns into a link for nowwhat.com. So after seeing a tree land on a car for the fourth time I got curious and went to the website. Turns out its for State Farm Insurance. The website is done in Flash and features 3 main index pages with 4 different scenarios for renters and auto insurance on each page. Its quite clever actually, and very appealing to my age group. I like that State Farm has realized its target market and has tempted us into visiting their site. I think it's a pretty well planned out campaign. Well done State Farm, well done.